Internet Operations
The internet operations will be operated from the training center. The functions will be tasked as needed. One task will be building and maintaining the Auction Preview room. The site will have each page optimized and submitted to search engines. The preview room item pages content will change, the images are deleted, and the new description is added. The page key words will change based on the item, but the base page keywords will stay the same. when the page is added to a wide verity of indexes, directories, and search engines the link to the page will not change, or break. Any site page created will not be deleted because that page will become linked in cyberspace. Viewers to the site will go directly to that item page on ebay, or off ebay. ( or any other auction site)
In an effort to build traffic to the site Customers will get a link in a letter to be placed in the package mailed out. Email will have a link to the home page. The home page will be submitted to all search engines, directories, classified adds, and ads for each specific item. Other online marketing will be developed at the training center. Every page in the site is in effect a home page. The co till add domains all the time, and interlink them all together in a web ring.
Imaging, descriptions, customer service, shipping:
The imaging units are made up of team members who have an interest in
photography, and digital image creation so on... Digital and non-digital
imaging. Non- digital imaging involves images for hard copy marketing materials,
photographic hard copy, and other purposes over time. Imaging units include
hardware and equipment members who work with the equipment and hardware labs.
With close ties with the RDC labs.
Image production members work with props, displays, and set up. Image
processors pick up and fix images to work best with the task for the image.
Image management includes uploading, deleting, and fixing broken links.
Making sure the images work online dealing with disk space, and image
quality.
2- Description/ Preview Room Work
3- Email Follow Up, and General Marketing Work
4- Shipping/Receiving work
Description unit members create descriptions for items in the preview room, and ebay, and other auction sites. The members create, then insert the descriptions into the templates. Then the images for that item are inserted into the page. The images are saved to a folder on that page or in a place where they can be found for easy deletion after the item sells. The use of disk space in a proper manor. Basic description includes size, weight, dimensions, condition, age, what it is, any markings, so on... Members will always be able to ask questions, and if they don't know what to put in for a description on an item, they can ask someone to help. As the business develops the items will come to the description unit will a paperwork file. and items of particular interest will have description inputs in the file. A file follows the item throughout the process.
The internet site will in time develop an ask a question link. Members, or the general public may ask a question. The co will answer that question, or give directions to find the answer to that question. Keep in mind that the items are sometimes antiques, collectibles, coins, so on.. as such that some research may be made prior to sending the item to imaging, and then to the description unit. Help will always be a click away for members. The item may go to research at the RDC, or it may get a quick text to cut and past into the description box. The item comes into the description init after the images are made at the RDC. Sourced items are sorted prior to getting to description editors. The item mat already have description notes on what to add to the description with the paperwork file that comes with the item.